What is SEO?

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SEO stands for Search Engine Optimization. It is the practice of optimizing a website or web page to increase the quantity and quality of traffic to that website or web page from search engines such as Google, Bing, or Yahoo.

The goal of SEO is to improve the visibility of a website or web page in the search engine results pages (SERPs) for specific keywords or phrases. This is achieved by making various on-page and off-page optimizations that help search engines understand the content of the website or web page and its relevance to particular search queries.

SEO involves various techniques, including keyword research, content creation, link building, technical optimization, and analytics tracking. By implementing SEO strategies, businesses can increase their online visibility and attract more targeted traffic to their website, which can lead to increased conversions, sales, and revenue.


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